Topps and World Wrestling Entertainment® Get Back in the Ring Together
New WWE Heritage Cards Will Feature Past, Present and Future WWE® Superstars
Topps announces it has acquired the license from World Wrestling Entertainment (NYSE: WWE)
to produce and market official WWE trading cards.
WWE Heritage, the debut card release under the new agreement, represents the first time Topps
is leveraging its popular Heritage brand with wrestling.
The series - shipping in November - will feature current day and legendary WWE Superstars;
showcased in vintage Topps card designs, on traditional gray back stock. WWE Heritage cards
will come wrapped with retro-inspired graphics and a stick of bubble gum inside every pack.
Authentic autograph and memorabilia cards will be randomly inserted in shipments to hobby
WWE Superstars - past, present and future - abound in WWE Heritage. From legends such as
Hulk Hogan™ and Gorilla Monsoon™, to current WWE Champion John Cena® and World Heavyweight
Champion Batista™, to all-time greats including Undertaker® and Ric Flair®. 90 of the most
recognized, most idolized names in the sports entertainment business will appear in this
unique card product.
"We're currently enjoying a great run in Europe with a best-selling line of WWE
collectibles," says Ira Friedman, Topps VP of Publishing. "Now, we're looking
to the domestic marketplace for continued success with this fabulous franchise."
"We're delighted to welcome Topps/US to our growing family of partners," says
Florence De Giorgio, Global Licensing Director of World Wrestling Entertainment. "Their
commitment to excellence, strong consumer and retail franchises make Topps the ideal choice
to take WWE trading cards to the next level."
"We're thrilled to be publishing wrestling cards once again and can't wait until
November when our first WWE card set hits the market," says Topps' Friedman. "Rest
assured, the fun won't stop with WWE Heritage as we have many exciting ideas for subsequent
releases and are looking forward to an association with this very special brand for years
to come," says Friedman.
About World Wrestling Entertainment, Inc.
World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment
company headquartered in Stamford, Conn., with offices in New York, Los Angeles, Toronto
and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.
Information on television ratings and community activities can be found at parents.wwe.com.
The names of all World Wrestling Entertainment televised and live programming, talent names,
images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos
are trademarks, which are the exclusive property of World Wrestling Entertainment, Inc. All
other trademarks, logos and copyrights are the property of their respective owners.
Source: The Topps Company, Inc.
Date: September 2, 2005
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