Jay-Z Signs with Topps
Topps announces it has struck a deal with CEO/President of Island/Def Jam and rap music icon
Sean "Jay-Z" Carter to appear in its basketball trading card products.
The deal grants Topps exclusive rights within the trading card category for all trading cards
including insert cards, autographed cards, memorabilia cards and Jay-Z's image use on packaging
Jay-Z, multi-platinum selling artist, founder of Roc-A-Fella Records and part-owner of the New
Jersey Nets, will make his trading card debut in 2005-2006 Topps Basketball (releases late August)
where he will be included as a Rookie Card, a Relic Card and an Autographed Card. Jay-Z will also
appear with Allen Iverson on the release's box.
Jay-Z headlines a list of celebrities, including Carmen Electra, Shannon Elizabeth and Christine
Brinkley, who have a rookie card in 2005-06 Topps Basketball.
Source: The Topps Company, Inc.
Date: July 26, 2005
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