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Time to GET SOME ACTION - Action Performance Companies Announces Plans for Special Fan-Friendly Sweepstakes

Action Performance Companies Inc. today announced the kick-off of a four-month sweepstakes program known as Get Some Action.

July 1, 2005 marks the official debut of this major, nationwide sweepstakes program and the corresponding www.action-performance.com/getsomeaction Web site. The sweepstakes allows fans and collectors to visit any participating Action Racing Collectables or other Action-brand die-cast dealer during the months of July, August, September and October in order to register for a chance to win one of more than 400 different prizes. Prizes range from driver autographed Action brand die-cast replicas and autographed firesuits to specialty jackets or one of four different NASCAR race weekend vacations.

One Grand Prize winner also will be awarded keys to the ultimate collectible: a 2006 Chevrolet HHR crossover utility-roadster.

Monthly drawings will determine each prizewinner. In addition to retailer locations, fans can log on to www.action-performance.com/getsomeaction to register online for the Get Some Action sweepstakes. Online entrants also receive a $5 discount coupon, good for any $50 or more purchase at participating Action Racing Collectables product dealers. Again, the official site launch date is July 1.

Please note that all entries will not be carried over each month. In order to remain eligible for monthly prize drawings, visit a participating ARC products dealer and drop in a new entry card each month. Additionally, a limit of one online entry per month only will be accepted.

For more information about the Get Some Action sweepstakes, call 1-888-855-8827. To locate a participating Get Some Action dealer, visit www.action-performance.com/getsomeaction.

About Action Performance Companies:
Action Performance Companies Inc. (NYSE: ATN) is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company's products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. For more information about Action Performance and its many subsidiaries, please visit the company's corporate Web site at www.action-performance.com.

Source: Action Performance Companies Inc.
Date: June 28, 2005

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