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Sports Only Auction Redefines Auction Features and Fees

Tired of paying listing fees and variable final value fees for his online auctions, Howard J. Moseley tried to find an Internet auction more like the low-fee, member-friendly environment he envisioned. There was no such site, so Moseley created one: Sports Only Auction (http://www.sportsonlyauction.com), the first online auction house to offer free listings and flat fees when items sell, regardless of their final value.

The site, as its name implies, caters to buyers and sellers of sports cards, sports memorabilia and sporting goods of all types. And there are other significant differences between big online auction sites and Sports Only Auction. Sellers can add up to five pictures at no extra cost. Upgrading to featured listings on the Sports Only Auction home page or gallery is free. And adding a reserve price or listing a Dutch auction is also free. Another big plus for sellers is the ability to add links to their other sports-related auctions or other sports-related sites in their auction listings. And, in stark contrast to sites that charge exorbitant fees for big-ticket items, Sports Only Auction charges just $0.20 per transaction, whether an item sells for $10 or $10,000.

Sports Only Auction, which boasts a clean design and simple navigation, automatically relists any unsold item for up to six months, again with no added fees, eliminating the hassle of manually relisting auctions. In keeping with its mission of being the fair place to buy and sell, Sports Only Auction eliminates bid sniping by automatically extending any auction receiving bids within the last five minutes.

Members in need of greater exposure can purchase classified ads on Sports Only Auction, and at $1 for a four-week listing of 500 words, sellers would be hard-pressed to find a more reasonable option.

Traders also have a place at Sports Only Auction. For a nominal five-cent listing fee, a trader can include five photos of items available for trade and add a link to his or her personal site and entire wish list.

It all adds up to big savings for buyers and sellers, said Moseley, an entrepreneur who grew up around auctions. "We believe buying and selling at online auctions should be fair to everyone involved: the buyer, the seller, and the middleman," Moseley explained. "Sports Only Auction is a win-win situation. When the seller pays less to list and sell items, the buyer will pay less to purchase the items. It's the fair way of doing business."

Source: Sports Only Auction
Date: June 17, 2005

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