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Happy Motherís Day - This Weekend, NASCARģ Stars Take a Moment to Remember Mom in Darlington

Last year, several NASCAR drivers teamed up with Action Performance Companies Inc., to wish their "NASCAR Dads" a Happy Fatherís Day via a race day program at Michigan International Speedway. Now, some "NASCAR Moms" are getting their due.

Veteran drivers Dale Jarrett and Kyle Petty will pilot Happy Motherís Day-edition race cars during the 500-mile NASCAR NEXTEL Cup Series at Darlington Raceway. Jarrettís No. 88 UPS Ford Taurus will include a nod to his mother, Martha, while Petty will roll out the No. 45 Georgia-Pacific/Brawny Dodge Charger with a Happy Motherís Day dedication to his mom, Lynda.

In keeping with NASCARís long-standing tradition of no stock car races held on the actual Motherís Day holiday, the cars will run on Saturday night, May 7, 2005. Martha Jarrett, Lynda Petty and several other NASCAR Moms will be on hand to announce racingís most famous tagline with an appropriate twist: Sons and Gentlemen, start your engines.

"My Mom is one of the greatest drivers I have ever known," Kyle Petty explained. "Nobody could get us kids to school in the carpool faster. I am honored to be Lynda Pettyís son, and I wanted to share my appreciation for her in a way that seems appropriate for Petty Enterprises. Actually, it is a great way to say ĎHappy Motherís Dayí to all the NASCAR Moms everywhere."

As with last yearís Fatherís Day racing event, Action Performance, the leader in licensed motorsports merchandise, helped to create the Motherís Day program and design the related vehicles. Action also will produce die-cast replicas of both the No. 88 UPS/Happy Motherís Day Ford and No. 45 Georgia-Pacific/Brawny-Happy Motherís Day Dodge stock cars.

"It's nice to have the opportunity to honor my Mom in such a unique way on Motherís Day weekend," Dale Jarrett said. "She deserves a lot of credit for all she did to keep our family running smoothly when we were kids, especially when Dad was off racing quite a bit. This is just a small token of appreciation for all the support she has given our family and my career over the years."

This yearís participants in the Happy Motherís Day program also are eligible for a $10,000 cash bonus. The prize will be awarded to the highest finishing driver, who then will present it to his mother or her favorite charitable organization.

"For so many NASCAR Moms, the decision to let their children race around in lightning fast cars is incredibly difficult," said Fred Wagenhals, Actionís chairman, president and CEO. "However, Mom still can be relied on to be among the most ardent supporters once her child is competing on the racetrack. It is time that NASCAR Moms were recognized for their effort in building their childrenís racing careers, and this yearís night race at Darlington offers a prime opportunity to do just that."

A percentage of the proceeds from the sales of the Happy Motherís Day die-cast have been earmarked to benefit the Victory Junction Gang Camp, which provides a free-of-charge camping experience for children fighting illnesses such as cancer, sickle-cell anemia, HIV and juvenile rheumatoid arthritis. The collectibles will be available through Actionís usual distribution channels, including the Action Racing Collectables distributor network and Racing Collectables Club of America. To locate an ARC distributor, please call 1-800-411-8404. To join RCCA, call 1-800-952-0708 or visit www.goracing.com.

For media assistance or more information regarding the Happy Motherís Day program and a special Mother-Son Question & Answer session on May 7, please contact Action Performanceís Advertising and Public Relations department or go to http://www.action-performance.com/mothersday.

Source: Action Performance Companies Inc.
Date: May 6, 2005

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