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In The Game Identifies "Short-Print" Autographed Cards in NHL Franchises

In The Game, Inc., manufacturers of NHL-licensed hockey cards, is identifying which Autographed cards from their recently issued NHL Franchises brands, have smaller circulation numbers than others.

NHL Franchises - Canadian Edition was released on February 28 and included a total of 104 different cards in a special Autograph set. A total of 18 of those cards are available in shorter supply. NHL Franchises - U.S. West Edition was released March 31. That product has 102 different cards in the Autograph set, 19 of which are available in shorter supply.

"It was not our intent to dispense any of this information," explained In The Game President Dr. Brian Price, "because the market usually does an effective job of identifying which cards are in greatest demand. However, NHL Franchises has been an extremely popular product and a number of collectors made a compelling argument for identifying which cards are the short prints and how this would be a service to the hobby. We listened and as a result, this information is now available."

The Autograph cards are seeded at a rate of one per 16 packs in both the Canadian Edition and U.S. West Edition of NHL Franchises.

The lists are as follows:

SHORT PRINTS IN NHL FRANCHISES - U.S. WEST EDITION

Raymond Bourque
Paul Coffey
Alex Delvecchio
Marcel Dionne
Phil Esposito
Tony Esposito
Ed Giacomin
Doug Gilmour
Glenn Hall (Chicago)
Glenn Hall (Detroit)
Glenn Hall (St. Louis)
Bobby Hull
Ted Lindsay
Frank Mahovlich
Lanny McDonald
Stan Mikita
Patrick Roy
Gump Worsley
Steve Yzerman

SHORT PRINTS IN NHL FRANCHISES - CANADIAN EDITION

Jean Beliveau
Paul Coffey
Grant Fuhr
Red Horner
Bobby Hull
Jari Kurri
Elmer Lach
Guy Lafleur
Frank Mahovlich (Montreal)
Frank Mahovlich (Toronto)
Lanny McDonald Calgary
Lanny McDonald (Toronto)
Cam Neely
Henri Richard
Borje Salming
Darryl Sittler
Tiger Williams (Vancouver)
Gump Worsley

Both editions of NHL Franchises also offer 150-card base sets, and 10 different game-used memorabilia card sets. The game-used cards are inserted at a rate of one per 20 packs. A third edition, NHL Franchises - U.S. East Edition, is scheduled for release on April 28.

In The Game, Inc. has produced Be A Player, In The Game and Parkhurst brands of hockey trading cards since 1998-99. The company issued six different hockey card products in 2003-04 and is planning several more releases in 2004-05. The initial Heroes & Prospects set was released in November 2004 and an Update version was released in February. In The Game NHL Franchises is being issued in three phases beginning with the Canadian Edition (February 28), followed by the U.S. West Edition (March 31) and the U.S. East Edition (April 28). The Ultimate Memorabilia 5th Edition is scheduled for release in May, 2005.

Source: In The Game, Inc.
Date: March 30, 2005

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