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Upper Deck Sets The Pace With New And Exclusive 2005 Products And Promotions

Fish On! Partnership Designed to Reach Growing Fishing Audience

Know When To Hold ‘Em & Fold ‘Em With Launch of League Licensed Poker Chips

As the industry’s leader in sports cards, memorabilia, and innovation, Upper Deck continues to set the pace for others to follow with the company’s 2005 sports offerings. The Upper Deck Company has partnered with globally renowned sports entities such as the National Football League, the National Basketball Association, Major League Baseball, the National Hockey League, the Bass Anglers Sportsmen Society (B.A.S.S), Mitchell & Ness, Arena Football, and Major League Soccer.

"Based on the overwhelming response from our consumers and our planned product lineup, 2005’s outlook is very promising. We pride ourselves on being leaders in the card industry by creating new technologies for our entertainment category," said Bob Andrews, President & Chief Operating Officer for the Upper Deck Company. "Our long standing mission is to provide our worldwide customers and consumers with the highest quality sports and entertainment products."

2005 Bass Anglers Sportsmen Society
Fish on! Bait your hook and drop a line, Upper Deck will unveil a B.A.S.S. collectibles collection and card set. The card set debut places the spotlight on anglers that will compete for the Bass Master Championships in 2005. It will feature one foil insert per pack, guaranteeing the consumer at least one superstar in every pack. Each hobby box will have two jersey cards and an autograph. Look for cards of BASSMASTER champions. Upper Deck Authenticated’s B.A.S.S. Collectible collection will feature can coolers, sunglass cases, and trailer hitch covers all emblazoned with the B.A.S.S and UD logos.

2005 Mini Jerseys
New for the 2005 baseball season, Upper Deck delivers an exciting new product that features a replica mini MLB jersey in every $6.99 pack of cards. Each case will include 4 flannel jerseys of legendary players and 1 autographed mini jersey of a veteran MLB player. Approximately 30 different players’ jerseys will be featured, including 22 of the greatest in the game today, and 9 legendary retired players like Babe Ruth, Jackie Robinson, and Ted Williams.

2005 Upper Deck Poker Collection
Enjoy one of the most popular games today - poker - with Upper Deck’s new poker collection featuring both MLB and NBA Poker chips! This particular collection includes two decks of casino-quality cards, one Dealer Button, and either 300 or 500 high quality 11.5g clay chips that featuring NBA and MLB team member clubs. Everything comes packaged in a superior quality, rounded-corner aluminum tournament case branded with your favorite team’s logo, making it easy for you when you want to take your game on the road. Whether you’re a beginning player or an experienced gamer, it’s time to go "all-in" and order the NBA and MLB poker chip collection from Upper Deck!

2005 Upper Deck Jox Box & Mini Jox Box
Upper Deck released its premier set of Jox Box in ’04 for fans looking for collectible items featuring their favorite sports superstars, the company once again rises to the occasion with a new line of athletes - Shaq, Kobe, Allen Iverson. Need something for the little ones, keep the fun going with the all-new mini Jox Box. Both versions of the "Box" excite to either "Take Me Out to the Ballgame" (baseball only) or the U.S. national anthem (for the other sports).

Mitchell & Ness
In 2004, Upper Deck reached a landmark multi-year agreement with vintage memorabilia company, Mitchell & Ness, to provide authentic replica items used as box toppers and for redemption programs. Recently, M&N supplied NHL team jackets and amazing jerseys through a card redemption program that was included in UD Legends Hockey. M&N has also supplied vintage pennants as box toppers in the January release of Yankees Classics.

2005 U.S History
Making a mark in trading card history, Upper Deck releases 2005 U.S. History trading card set, which features the greatest people, places, periods, and events in America’s past. The 300 U.S. History regular set offers history buffs the opportunity to collect cards depicting U.S. history’s greatest people, places and moments, varying from Columbus and the Colonists, to the Civil Rights movement of the late 1960’s. Inserts include presidential cards, which will feature U.S. Presidents from Washington to JFK, and, symbols relating to the U.S. Presidency; historical inserts, which highlights people and moments who have helped build and mold America to what it is today; and limited cut signature cards from U.S. Presidents and American legendary figures, such as Robert F. Kennedy, Thomas Jefferson, Abraham Lincoln, Gen. George S. Patton, and Thomas Edison, to name a few.

2005 Arena Football
One of the fastest growing sports in America, Arena Football (AFL) is the newest sports license in UD’s portfolio. Upper Deck will capture the excitement of the game with the release of 2005 Arena Football, a product that will deliver content collectors have come to expect, including stellar photography and jersey and autograph cards and themed inserts. Every retail box of 2005 Arena Football will deliver two game-worn jersey cards and an autograph in every other box. Themed box break inserts will explore the history of Arena Football, the Arena Bowl and Arena Football alumni who have gone on to play in the NFL.

Major League Soccer
Building on the excitement of an amazing eighth season of professional soccer in North America, 2005 Upper Deck MLS is designed to bring fans and collectors closer to their favorite stars on the pitch by introducing game worn soccer uniform trading cards into the company’s already successful product mix. Each hobby box will have two jersey cards and each Retail box will contain one jersey card. Hand-numbered autographs are a Hobby exclusive and will fall roughly three per case. One of the main drivers of this set is Freddy Adu, the 14-year-old soccer star who had a terrific first season.

Pro Signatures
The 2005 Pro-Signatures line is a retail exclusive brand that focuses entirely on autographs of rookies, young stars and top stars from their specific sport. An actual autograph will drop one per box on average. All regular cards will feature the actual facsimile signature of that player on the front of the card. Upper Deck developed this brand to get the entry-level collector acquainted with autograph cards. Pro-Sigs Basketball and Football products will hit shelves this fall.

For more information on Upper Deck and its products, please log onto or

Source: The Upper Deck Co, LLC
Date: February 17, 2005

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