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Topps Awarded Licensing Rights from Warner Bros. Consumer Products for Batman™ Trading Cards

Initial Series Of Cards To Be Based on Batman Begins

The Topps Company, Inc. announces that it has acquired a license from Warner Bros. Consumer Products on behalf of DC Comics to publish Batman™ trading cards in North America and Europe. The initial card series will be based on Warner Bros. Picture's highly anticipated feature film, Batman Begins, opening on June 17, 2005.

"It is both a privilege and a thrill to be associated with one of the world's most popular and enduring character franchises," says Ira Friedman, Topps Vice-President/Publishing & Licensing. "We couldn't ask for a more momentous occasion than the upcoming movie event to kick off an all-new era of Batman cards," proclaims Friedman. Batman Begins cards will appear on retail shelves simultaneously with the film's release.

Topps first produced Batman goods nearly four decades ago, when the company marketed a popular line of art cards featuring action scenes painted by prominent artists of the day.

"We are genuinely excited about this newest chapter in Batman's trading card history," says Karen McTier, Executive Vice President of Domestic Licensing, Global Toys, Publishing and Themed Entertainment. "Topps is a proven partner, with tremendous knowledge and passion for our property."

This partnership is sure to give fans and collectors much to look forward to. Trading cards inspired by Warner Bros. Animation's television series, "The Batman," are also in development.

"Working on the Batman property is an extra-special opportunity for us," says Topps' Friedman, "and we'll be pulling out all the stops to truly capture the essence of this great franchise."

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Comics

DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' web site is located at www.dccomics.com

Source: The Topps Company, Inc.
Date: February 10, 2005

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