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Action Performance Companies, Inc. Names David M. Riddiford Chief Financial Officer

Action Performance Companies, Inc. (NYSE: ATN - News) today announced that it has hired Dial Corporation Senior Vice President and Treasurer, David Riddiford, to be its Chief Financial Officer, Secretary and Treasurer effective November 1, 2004. Riddiford, 38, will be responsible for managing the Company´s finance, accounting and financial reporting functions. He replaces David Martin, 56, who resigned on October 8.

Riddiford joins Action Performance after more than nine years with The Dial Corporation, the Phoenix-based consumer products company, where he has been the company´s Treasurer since 1998. Riddiford, a Certified Public Accountant (CPA), brings to Action Performance over eight years of public accounting experience, most notably with Deloitte & Touche from 1988 to 1995.

"David possesses tremendous experience in financial management and holds significant consumer product industry expertise," Action Performance CEO, Fred Wagenhals, said. "We feel very fortunate to be adding an executive with his skills and credentials to our senior management team," Wagenhals concluded.

From 1995 until joining Action Performance, Riddiford was with The Dial Corporation, where his most recent position was Senior Vice President and Treasurer. While there, he was responsible for all treasury functions as well as tax and risk management. He also played a significant role in Dial´s strategic planning and business development and has held a number of responsible positions. Furthermore, he was part of the Dial management team credited with turning around that company from 2000 to 2004.

Riddiford graduated from Westminster College in Fulton, Missouri, earning a Bachelor of Arts degree in Economics and Accounting. He lives with his wife, Alison, and their three children in Scottsdale, Arizona.

Source: Action Performance Companies Inc.
Date: October 12, 2004

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