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It’s a SpongeBob™ Weekend - Driver Casey Mears Added to The SpongeBob SquarePants Movie™ Race Car Lineup

Mears’ No. 41 Target/SpongeBob SquarePants Dodge Action Performance Companies Inc., the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise, today announced a new addition to The SpongeBob SquarePants Movie™ NASCAR® race program: Casey Mears, driver of the No. 41 Target Dodge for Chip Ganassi Racing with Felix Sabates.

Mears will drive the No. 41 Target/SpongeBob SquarePants Dodge during the 500-mile NASCAR NEXTEL Cup Series race at Lowe’s® Motor Speedway on Oct. 16, 2004. The car is adorned with the characters from the upcoming animated film, The SpongeBob SquarePants Movie™. Paramount Pictures and Nick Movies will release the film in theaters nationwide on Nov. 19, 2004.

That same weekend at Lowe’s® Motor Speedway, Hendrick Motorsports teammates Kyle Busch and Jimmie Johnson also will debut a pair of SpongeBob SquarePants-themed Lowe’s® Chevrolet race cars during the SpongeBob Movie 300 NASCAR Busch Series race, sponsored by Nickelodeon. Johnson’s No. 48 Lowe’s® Chevrolet will include a full image of SpongeBob across the hood, while Busch’s No. 5 Lowe’s® Chevrolet will spotlight the character Patrick Star.

In addition to the Team Lowe’s® Racing vehicles, Action Performance will produce die-cast replicas of Mears’ No. 41 Target/SpongeBob SquarePants Dodge in several collector scales. The collectible will reflect the actual paint scheme as seen on the full-size racing machine.

"This fall, SpongeBob SquarePants will be a big hit on the silver screen and an important part of the NASCAR race weekend in Charlotte," said Fred W. Wagenhals, Action Performance’s chairman, president and CEO. "Now, SpongeBob is teaming up with Casey Mears, a driver on the rise, for a turn on the NASCAR NEXTEL Cup Series. The No. 41 Target/The SpongeBob SquarePants Movie™ Dodge should be quite an attraction on race day."

For information about all of the vehicles participating in The SpongeBob SquarePants Movie™ racing program as well as die-cast replica availability, contact Action’s standard distribution channels. To contact an Action Racing Collectables distributor, call the locator line at 1-800-411-8404. The Racing Collectables Club of America can be reached at 1-800-952-0708 or visit RCCA online at www.goracing.com.

For more information about The SpongeBob SquarePants Movie™, visit www.spongebobmovie.com or www.nick.com and click on the SpongeBob movie icon.

About The SpongeBob SquarePants Movie™:
In a complicated plot to steal the secret Krabby Patty formula, Plankton steals the crown of Neptune, the undersea ruler, and blames Mr. Krabs. SpongeBob SquarePants promises to travel to far-off Shell City with Patrick to retrieve Neptune’s crown. Meanwhile, Plankton hires Dennis the hit man to stop SpongeBob and Patrick from accomplishing their mission. Will Plankton finally get his hands on the Krabby Patty formula and will SpongeBob and Patrick be able to return the crown to its rightful owner?

Source: Action Performance Companies Inc.
Date: September 15, 2004

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