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The Upper Deck Company Partners with Pop Warner Football

Agreement Introduces Youngsters to Collecting Football Cards

One Dedicated Pop Warner Team Will Win A Clinic Hosted By Atlanta Falcons Quarterback Michael Vick

It's time to chalk the fields, break out the shoulder pads and start collecting Upper Deck Football cards. With football season getting ready for kickoff, the Upper Deck Company announced it has entered into an exclusive multi-year deal with Pop Warner to become the "Official Trading Card of Pop Warner Football". In addition, Upper Deck will be sponsoring a national wrapper redemption program entitled "The Card Blitz Is On!" during the 2004 Pop Warner Football Season with the Grand Prize being one lucky team winning a football clinic with Atlanta Falcons Michael Vick.

"As the largest national youth football and cheerleading program, Pop Warner is a perfect match for Upper Deck," stated Jon Butler, Executive Director of Pop Warner. "We're excited to work with Upper Deck, and we know that our young football players will enjoy the great Upper Deck football cards, and the terrific prizes in Upper Deck's 'The Card Blitz is On!' contest. It's a wonderful way in which to celebrate the 75th Anniversary of Pop Warner!"

"The Card Blitz Is On!" program encourages Pop Warner teams across the country to purchase and submit their wrappers from 2004 Upper Deck Football trading cards for the opportunity to win with NFL super star Michael Vick. The clinic will provide the winning team with a once in a lifetime chance to meet the scrambling quarterback and experience the drills utilized by professional football players. Additionally, weekly prizes such as football equipment, trading cards, and videogames will be awarded to participating teams over the length of the entire promotion. Upper Deck will post weekly results and standings at www.cardblitz.com where teams can track their performance.

"Partnering with Pop Warner Football is a perfect way for Upper Deck to further show our commitment to bring kids and their families closer to the game of football through sports trading cards," said Louise Curcio, Vice President of Marketing for Upper Deck. "The Card Blitz Promotion is a great way to introduce sports card collecting to the more than 240,000 Pop Warner players."

To enter "The Card Blitz Is On!" promotion, Pop Warner Football teams submit entries and wrappers to Upper Deck. Weekly results and standings will be posted on www.cardblitz.com so teams can track their performance. For more information on Upper Deck products, please visit www.upperdeck.com.

Source: The Upper Deck Co, LLC
Date: August 25, 2004

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