Rusty Wallace Lights Up the NASCAR Busch Series - Veteran Driver Makes His Return to NASCAR®’s
Other Circuit with Sponsor Duraflame, Inc.
In cooperation with Rusty Wallace Racing, Action Performance Companies Inc. today unveiled a
new No. 66 Duraflame Dodge car featuring a specialty "reverse" paint scheme.
NASCAR NEXTEL Cup Series veteran Rusty Wallace, the owner of the No. 66 Duraflame Dodge, will
drive the reverse paint scheme race car during two NASCAR Busch Series races at Michigan
International Speedway on August 21 and Phoenix International Raceway on Nov. 6, 2004. He will
be taking over driving duties in lieu of the team’s current driver, Jamie McMurray, who has
prior commitments for those two events.
This season marked Wallace’s return as a NASCAR Busch Series team owner since he initially
fielded a team for his brother, Kenny Wallace, from 1989 to 1991. The race at Michigan will
be Wallace’s first time behind the wheel of a NASCAR Busch Series race car since the 300-mile
event at California Speedway on Oct. 19, 1997.
Action Performance, the leader in the design, promotion, marketing and distribution of licensed
motorsports merchandise, will produce die-cast replicas of the No. 66 Duraflame/Reverse Dodge as
a special collectible for Rusty Wallace fans. The cars will be available in a variety of collector
"Anytime Rusty Wallace gets behind the wheel of a race car, something exciting happens. He
just knows how to handle a hot rod," said Fred W. Wagenhals, Action Performance’s chairman,
president and CEO. "The two NASCAR Busch Series races at Michigan and Phoenix will give NASCAR
fans the chance to see Rusty in a different element. Additionally, I think it will be a learning
experience for the up-and-coming drivers on the series, who will have a rare opportunity to hone
their skills against one of the best drivers in stock car racing."
The No. 66 Duraflame/Reverse Dodge, as well as other Rusty Wallace die-cast collectibles and
memorabilia, is available through Action Performance’s usual distribution channels, including the
16-member Action Racing Collectables distributor network and the Racing Collectables Club of America.
To locate an ARC distributor, please call 1-800-411-8404. To join RCCA, call 1-800-952-0708 or visit www.goracing.com.
Source: Action Performance Companies Inc.
Date: August 4, 2004
All hobby headlines...