Fleer Teams Up With Kellogg's For National American Idol Trading Card Promotion
Consumers can win a complete set in the 'freeze 'em 'n win' sweepstakes in conjunction
with American Idols Live! Summer Concert Tour
Fleer Trading Cards has partnered with Kellogg's to create an 89-card American Idol
trading card set, which will be offered exclusively to Pop-Tarts consumers as prizes
in the 'freeze 'em 'n win' sweepstakes this summer. The sweepstakes will appear on over
10,000,000 units of chocolate Pop-Tarts toaster pastries.
Pop-Tarts, which is sponsoring 'American Idols Live!' nationwide summer concert tour,
will reward winning consumers in this promotion with this unique set. Consumers are urged to
put their chocolate flavor Pop-Tarts in the freezer, and if their wrapper turns red,
they're a winner of one of 5,000 sets.
"This is a tremendous mainstream vehicle for Fleer to promote our American Idol trading
cards and to reach millions of consumers who potentially can become new collectors," said
Joshua Perlman, Senior Manager of Marketing for Fleer Trading Cards. "This is an incredible
opportunity for Fleer to partner with one of the biggest brands in the breakfast aisle."
The 89-card set features the top 32 contestants from the recently concluded American Idol
season three, including winner Fantasia Barrino and runner up Diana DeGarmo, favorite rejects
such as William Hung, cool judges' cards like Paula Abdul and Randy Jackson, along with host
Ryan Seacrest. There are also cards in the set that show never seen behind the scenes footage
from the hit television show.
Consumers can find out more about the entire line of American Idol trading cards by visiting the
company's web site at www.fleer.com.
Source: Fleer/SkyBox International LP
Date: July 27, 2004
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