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Fishing for Racing Action - DreamWorks’ Shark Tale Dives Into the NASCAR® Scene

Action Performance Companies Inc., the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise, today announced a new program that tells the story of what happens when one little fish tells a "great white" lie.

NASCAR phenom Kasey Kahne and talented veteran Ward Burton will be part of a program designed to promote the upcoming motion picture, DreamWorks’ Shark Tale. Shark Tale features an all-star cast playing out the story of Oscar, a fast-talking, little fish who dreams big. However, his big dreams land him in hot water when a great white lie turns him into an unlikely hero. The movie dives into theaters nationwide on Oct. 1, 2004.

Kahne, who competes in both the NASCAR NEXTEL Cup and Busch Series circuits, will drive the No. 38 Great Clips/Shark Tale Dodge at four different NASCAR Busch Series races in 2004, including Michigan International Speedway on August 21, Bristol Motor Speedway on August 27, California Speedway on September 4 and Kansas Speedway on October 9. Meanwhile, Burton will drive the No. 0 NetZero HiSpeed/Shark Tale Chevrolet Monte Carlo during the NASCAR NEXTEL Cup Series race on Oct. 3, 2004 at Talladega Superspeedway.

Action Performance is creating die-cast replicas of both Kahne’s No. 38 Great Clips/Shark Tale Dodge and Burton’s No. 0 NetZero HiSpeed/Shark Tale Chevrolet in a variety of prized collector scales. For more information, visit http://www.action-performance.com/SharkTales. The collectibles will be available via Action’s standard distribution channels. To reach one of 16 Action Racing Collectables distributors, call the locator line at 1-800-411-8404. To join the Racing Collectables Club of America, contact 1-800-952-0708 or visit RCCA online at www.goracing.com.

"DreamWorks’ Shark Tale will be another of those films that appeal to families and children with great storytelling," noted Fred Wagenhals, Action’s chairman, president and CEO. "The colorful setting, coupled with action and comedy, make it an instant draw and will ensure that there is a little something for everyone. As good as this animated feature looks, Action’s die-cast replicas are sure to turn heads. They will make a great addition for fans who collect Kasey Kahne or Ward Burton collectibles."

Source: Action Performance Companies Inc.
Date: July 22, 2004

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