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Fleer Teams Up With the Cleveland Plain Dealer Newspaper for the 25th National Sports Collector Convention

Fleer announces special, limited-edition Kellen Winslow, Jr. rookie card to be issued exclusively at the 25th Annual Sports Collector Convention!

Where:   IX Center - Cleveland, OH
         Fleer Booth #1654

When:    Wednesday, July 21st - Sunday, July 25th

Cleveland Plain Dealer newspaper trading card sheet insertion

  • Cleveland Browns 9-card perforated special-edition Fleer Tradition Football card sheet
  • Featuring nine (9) Browns players, except rookie Kellen Winslow, Jr.
  • To be inserted into 525,000 issues of the Sunday, July 18, 2004 - Cleveland Plain Dealer
  • Sheet promotes The National and lets readers know that this is a 10-card set
  • The sheet lets consumers know that they can complete their 10-card set and receive a limited-edition Kellen Winslow, Jr. rookie card by visiting the Fleer booth
  • The sheet lets collectors know how to redeem the card

How to redeem the Kellen Winslow, Jr. Rookie Card:

  • Collectors have to purchase two (2) packs of any brand of 2004 Fleer Football cards from the dealers at the show
  • Collectors bring their two (2) unopened packs of cards to the Fleer booth, open them up in front of us and can then exchange the wrappers for card #10 of 10, the Kellen Winslow, Jr. rookie card, to complete the set
  • They don't have to bring the card sheet from the newspaper with them
  • Good while supplies last

Additional promotion at the Fleer Booth:

Spin and Win wrapper redemption

  • Unlike "fan" shows such as NBA Jam Session, MLB FanFest, etc., we are changing the rules for the Spin and Win wheel for this collectors convention.
  • NEW! We will require that collectors purchase one (1) pack of cards from the dealers at the show.
  • It can be any sport or entertainment product, but must be a 2003/4 or 2004 Fleer product.
  • Collectors can open their pack in front of Fleer staff and then will get the chance to spin the wheel.
  • The Spin and Win wheel will offer some cool Cleveland Indians, Browns, Cavaliers and Lebron James/Carmelo Anthony die-cast pieces in addition to the trading cards prizes. We will also include other special giveaways on the wheel from special autographed and game-used cards to other memorabilia!

Source: Fleer/SkyBox International LP
Date: July 7, 2004

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