Neopets 10-City Mall Tour Brings Online World and Popular Trading Card Game to
Life Across the Country
Wizards of the Coast Creates Fun for All Ages with Larger-Than-Life Interactive
The imaginative online world of Neopets(R) and the Neopets Trading Card Game (TCG)
will soon come to life at malls throughout the country. Wizards of the Coast, Inc.,
a subsidiary of Hasbro, Inc. (NYSE:HAS), today officially announced plans to bring
the Neopets Trading Card Game to life through a 10-city shopping mall tour across
the United States, beginning in July 2004.
Open to all visitors, the Neopets Trading Card Game Mall Tour is designed especially
for those who have not yet played a trading card game. The tour set brings the online
mythical world of Neopia(R) to life. Attendees will experience a 3,100 square foot
interactive set complete with theatrical features, elaborate displays, and murals to
illustrate the Neopets Trading Card Game. The mall tour is all about fun, and will
provide an engaging offline experience based on the exciting Neopets Trading Card Game
and website, Neopets.com.
Visitors to the Neopets TCG Mall Tour are invited to participate in live action demonstrations
with oversized cards, learn-to-play clinics (receive a FREE two-player starter game valued
at $9.99), and much more. Kids can also pick up a passport and journey through the mall to
gather special hand-stamps in their passport entitling them to spin the Wheel of Excitement
for a chance to win prizes. In addition, artists from Neopets will be on hand to sketch pets
and sign cards. TCG players are welcome to compete in on-site league play to sharpen their
skills or enter the trading zone to trade with fellow Neopets fans.
True Neopets enthusiasts are invited to create their own Neopets trading card and enter a
contest to win prizes including the grand prize of airfare, hotel and passes for two to Gen
Con So Cal, the annual consumer fantasy, sci-fi and adventure game convention for the gaming
industry and the general public. Gen Con So Cal will take place December 2-5, 2004, at the
Anaheim Convention Center, in Anaheim, California. The winning cards will also be displayed
on the www.wizards.com/neopets
website. For complete contest rules, visit www.wizards.com/neopets.
The mall tour will start in Los Angeles and work its way across the United States, stopping at
various Simon Property Group malls, to end in Massachusetts. The Neopets TCG Mall Tour is
currently scheduled to stop at the following Simon Property Group locations:
Westminster Mall, Westminster, CA July 17-18
Santa Rosa Plaza, Santa Rosa, CA July 24-25
Lakeline Mall, Austin, TX July 31-Aug. 1
Tyrone Square, St. Petersburg, FL Aug. 7-8
Independence Center, Kansas City, MO Aug. 14-15
Orland Square, Orland Park, IL Aug. 21-22
Wolfchase Galleria, Memphis, TN Aug. 28-29
Rockaway Townsquare, Rockaway, NJ Sept. 4-5
Virginia Center Commons, Glen Allen, VA Sept. 11-12
Northshore Mall, Peabody, MA Sept. 18-19
Simon Property Group will host all 10 tour stops at Simon malls
"Neopets.com is one of the most popular websites in the world! The site has more than
23 million registered users, with 11 million active each month and the Neopets Trading Card
Game is growing in popularity," said Christopher Erb, Wizards of the Coast's Senior Brand
Manager for Neopets. "We decided Neopets fans would enjoy a life-like experience of this
phenomenon so we have created a fun and interactive mall tour to bring Neopia to life across
In conjunction with the mall tour, players and retailers can access www.wizards.com/neopets for tour schedules, contest information and much more, or call 800-324-6496.
The Neopets Mall Tour was designed and will be managed by Sitelines Productions, a Newport Beach,
CA based production company. It will be marketed nationally by BRC Group, a San Francisco-based
sports and event marketing firm. Neopets Mall Tour has partnered with Simon Property Group to host
all 10 tour stops at Simon malls.
Source: Wizards of the Coast Inc.
Date: June 29, 2004
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