eTopps Goes International
eTopps.com Releases Its First English Soccer Cards
eTopps, the only sports card to be sold exclusively on the Internet, released the
first installment of its English Soccer Team collection today.
The release, which coincides with the 2004 European Cup beginning next week, will
feature 15 members of England’s national team and is the first of its kind for
"Soccer is the world’s most popular sport and eTopps is a world-wide
product," said Warren Friss, VP of Interenet Business for Topps. "This
offering demonstrates another great aspect of eTopps’ true potential — the ability
to enter new card markets for Topps."
In addition to the program’s first international release, eTopps now makes it
easy for users worldwide to make real-time card trades. "A soccer fan in
London can now trade their David Beckham to a Hideki Matsui collector in Japan,"
eTopps will offer a total of 15 player cards over a three week period. This
week’s offerings include Michael Owen, Frank Lampard¸ Paul Scholes, Ashley Cole
and Kieron Dyes. David Beckham, the world’s most popular player, will be offered
starting June 14.
eTopps cards, which also feature baseball, basketball, football, hockey and
NASCAR stars, are available during limited offering windows and in very limited
quantities (2,000 – 10,000). Once the ordering window closes, the cards are never
offered again. The price for each card is between $4.00 and $9.50.
Once cards are purchased, most owners of eTopps cards elect to have their cards
physically remain in possession of Topps and tracked in a personal online
portfolio. Alternatively, buyers can also have their cards delivered to them, in
uncirculated mint condition (in a tamper evident acrylic case).
Only eTopps cards held in personal online portfolios can be traded, sold or used
in eTopps games. Portfolios are constantly updated to reflect the latest card
prices on the eTopps Trading Floor on eBay and consumers can track cards and
market trends on the eTopps Trading Floor Summary.
Source: The Topps Company, Inc.
Date: June 7, 2004
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