NASCAR and Miller Rock Chicago
Rusty Wallace to put Puddle of Mudd on Display during NASCAR NEXTEL Cup
This summer, Chicago will provide the backdrop when Miller Lite starts to rock
the NASCAR® circuit.
Once again, Rusty Wallace will drive a rock n roll version of his No. 2 Miller
Lite Dodge stock car. This time around, the race car will include imagery taken
from the California rock band Puddle of Mudd and their latest release, Life on
Display. Wallace and Puddle of Mudd will team up aboard the No. 2 Miller Lite
Dodge during the 400-mile NASCAR NEXTEL Cup Series race at Chicagoland Speedway
on July 11, 2004. Last year, Wallace drove a No. 2 Miller Lite race car that
featured the Goo Goo Dolls during NASCARs All-Star race in May and at
Chicagoland in July.
Action Performance Companies Inc., the leader in the design, promotion,
marketing and distribution of licensed motorsports merchandise, will produce
limited edition die-cast replicas of Wallaces No. 2 Miller Lite/Puddle of Mudd
2004 Dodge. Both the die-cast car and its packaging will include a variety of
images featuring Puddle of Mudd guitarist Paul Phillips, singer-guitarist Wesley
Scantlin, bassist Douglas Ardito and drummer Greg Upchurch.
"Every year, it seems that the rock n roll and racing connection gets
stronger," noted Fred Wagenhals, Action Performances chairman, president and
CEO. "With these types of cross-market promotions, fans from both sides find
common ground. Collectors also seem to enjoy adding the music-inspired die-cast
replicas to their collections."
In addition to showcasing the No. 2 Miller Lite/Puddle of Mudd Dodge on the
racetrack, the band will perform a concert following the NASCAR qualifying event
on Friday, July 9 outside of Chicagoland Speedways Turn 4. The concert is
slated to begin at approximately 5 p.m. and should run until almost 7 p.m. For
more information about Puddle of Mudd, including news, events, tour dates and
other band details, visit the official Web site at
Source: Action Performance Companies Inc.
Date: April 29, 2004
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