Fleer Leads off MLB Season with Plenty of Promotions
As opening day begins another exciting Major League Baseball season, Fleer
Trading Cards has partnered with various MLB teams for some special events and
promotions throughout 2004.
Fleers hometown Philadelphia Phillies are moving into a new ballpark this
season and Fleer has partnered with the Phillies for a comprehensive team
marketing deal. Fleer will have plenty of signage at the new Citizens Bank Park
as the starting line-up for each game will be displayed on large Fleer Baseball
Cards behind the scoreboard. The cards will be based off the Fleer Ultra design
and will feature the starting nine for each game. Fleer also has signage behind
homeplate during every home game for the fifth inning.
Fleer also has a sponsorship deal with the Los Angeles Dodgers. There will be
three Fleer promotional nights at Dodger Stadium during the 2004 season. The
dates include April 11, May 30 and July 10. On each of these nights a special
cello pack containing 7 Dodgers player cards will be given to each fan attending
that game. The three different nights feature 7 different players, which in
total make up a 21-card set. To complete the 21-card set fans and collectors
need to attend all three promotional nights. There is also a cover card with a
checklist and dates included in each pack.
Fleer and the New York Mets are partnering again offering fans plenty to cheer
about in 2004. On April 19, 2004 Fleer is inserting 800,000 nine-card Mets
sheets into the New York Post. The sheets will feature Jason Phillips, Jose
Reyes, Kaz Matsui, Ty Wigginton, Cliff Floyd, Mike Cameron, Karim Garcia, Mike
Piazza and Tom Glavine. As a special bounce back offer fans can bring the uncut
sheet to any Mets Team Store and obtain a special edition Kaz Matsui rookie
card. To receive this limited edition special card simply show your sheet from
the New York Post and buy a pack of Fleer baseball cards at the store. There
will also be a to be announced Fleer promotional day at the June 3, 2004 Mets
Along with the Mets, Fleer is also partnering with the New York Yankees and New
York Daily News. On April 25, 2004 over one million uncut Yankees card sheets
will be inserted into the New York Daily News. The sheet will feature Jason
Giambi, Hideki Matsui, Mariano Rivera, Gary Sheffield, Derek Jeter, Kenny
Lofton, Bernie Williams, Jorge Posada and Mike Mussina. As a special bounce back
offer fans will have the opportunity to receive Alex Rodriguezs first New York
Yankee baseball card in Yankees pinstripes. To obtain this limited edition
special card, fans need to bring a coupon that will be inserted in the Daily
News on April 25 to the Yankees Clubhouse Store. While at the store hand in your
coupon and buy a pack of Fleer baseball cards to receive the card.
"We feel it is very important to be directly involved with the teams and their
fans to help drive the popularity of trading cards," said Fleer spokesman Joshua
Perlman. "Team deals, stadium promotions and newspaper insertions like those we
are doing are a great way to introduce new baseball fans to the hobby, along
with creating excitement for current collectors."
Each team deal includes media support in local team print, television and radio.
Fleer also has received ticket packages and club suite access to various games
throughout the season where Fleer will reward customers for supporting Fleer and
the hobby as a whole.
Source: Fleer/SkyBox International LP
Date: April 12, 2004
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