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Notice of Conference Call for The Topps Company, Inc. (Nasdaq:TOPP)

You are cordially invited to join Arthur T. Shorin, Chairman and CEO, and Cathy Jessup, CFO of Topps, in a teleconference to discuss the Company's financial results for the fiscal 2004 fourth quarter and year ended February 28, 2004. The conference call is scheduled for:


                            Tuesday, April 6, 2004
                               10:00 a.m. (ET)

To access the call live, please dial (913) 981-4910 at least 10 minutes prior to the call. To listen to a live broadcast of the call via the web, please log on to www.topps.com approximately fifteen minutes prior to the call to register, download and install any necessary audio software.


  -- For those that are unable to listen to the call live, the
     webcast will be archived on the Company's website until
     Friday, June 4, 2004.

  -- For those that would like to listen to a replay of the call,
     please dial (719) 457-0820 and enter the passcode "420273."
     The replay will be available from 1 P.M. ET April 6, 2004
     through Tuesday, April 13, 2004.

Founded in 1938, Topps is a leading creator and marketer of distinctive confectionery and entertainment products. The Company's confectionery brands include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops as well as "Bazooka" bubble gum. Topps entertainment products include trading cards, sticker and album collections, and collectible games. For additional information, visit www.topps.com.

Source: The Topps Company, Inc.
Date: March 31, 2004

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