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The Upper Deck Company Suits Up with Major League Baseball for In-Stadium Trading Card Sampling Program

Four-Card & Poster Promotional Pack Given To All Attendees At MLB Team Home Opening Games

With the start of the professional baseball nearing, the Upper Deck Company announced it has partnered with Major League Baseball to give every fan attending an MLB home opener a free gift. Each fan around the country attending their favorite team's home opener will receive a randomized four-card pack of Upper Deck's Power Up! Baseball. Upper Deck Power Up! Baseball includes the top MLB players with heroic and oversized features, and, is an easy-to-play card game that offers a unique, exciting way to collect cards via a points program that will be redeemable for big prizes.

"This sampling promotion clearly shows how Upper Deck is taking a category leadership position," said Mike Barry, Baseball Brand Manager at Upper Deck. "This effort is a perfect example of Upper Deck and Major League Baseball's commitment to introduce innovative baseball sports card offerings to new consumers."

Power Up! Baseball, a 100-card set, gives kids the opportunity to start their card collection or trade with their friends to build the best team based on points stated on each card. The cards are regular, rare, ultra rare, super rare and mega rare. After logging onto www.upperdeckkids.com and entering their cards they can track their team. Players have an opportunity to win prizes such as signed memorabilia like an autographed Ken Griffey Jr. ball and game units like an Xbox. Power Up! Baseball will be on store shelves in April.

Source: The Upper Deck Co, LLC
Date: March 26, 2004

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