Ogre on Wheels
Shrek 2 adds personality to NASCAR®s longest race and its first NEXTEL
Dreamworks SKG, Joe Gibbs Racing, The Home Depot, Interstate Batteries and
Action Performance Companies Inc. today announced details regarding a special
race program featuring characters from the upcoming movie, Shrek 2. The
film is the sequel to the 2001 Academy Award®-winning animated blockbuster
Shrek, which will reunite the voice talents of Mike Myers, Eddie Murphy
and Cameron Diaz, and will be released in theaters nationwide on May 21, 2004.
Shrek 2 will be showcased on race cars driven by NASCAR champions and Joe
Gibbs Racing teammates Bobby Labonte and Tony Stewart. Stewart and Shrek will
kick off the action aboard the No. 20 The Home Depot Chevrolet during the
first-ever NASCAR NEXTEL All-Star Challenge (formerly The Winston) on May 22,
2004 in Concord, N.C.
"Paint schemes usually present a fun change of pace, not only for the team, but
for the fans as well," Stewart said. "With all of the attention that the first
Shrek movie received, the Shrek 2 paint scheme will surely be a
big hit with fans."
Later, Shrek and all his palsDonkey, Princess Fiona and the new Puss in Boots
characterwill team with Labonte aboard the No. 18 Interstate Batteries
Chevrolet to see if they can handle the journey through NASCARs 600-mile
marathon race, also in Concord, N.C.
"Shrek is a terrific franchise," noted Dave Alpern, vice president of
marketing for Joe Gibbs Racing. "This will be one of the larger promotions weve
been a part of. It will be fun to see Shrek and Donkeys faces at 185 mph."
Labonte added: "Im excited to be running the Shrek 2 paint scheme in May.
My family and I really enjoyed the first movie and cant wait to see the second
one when it comes out on May 21. I know Shrek won the first Academy Award
for animation. Hopefully, Shrek 2 will win an another Academy Award, and
I can win with Shrek aboard."
Action Performance, the leader in the design, promotion, marketing and
distribution of licensed motorsports merchandise, will produce the commemorative
die-cast replicas of the No. 18 Interstate Batteries/Shrek 2 and No. 20
The Home Depot/Shrek 2 Chevrolet race cars. The collectibles and other
race-related Shrek 2 memorabilia will be available through Actions usual
distribution channels, including the 18-member ARC distributor network and the
exclusive RCCA collector club. To locate an ARC distributor, please call
1-800-411-8404. To join RCCA, call 1-800-952-0708 or visit
"Shrek was an animated spectacle when it debuted in 2001," said Fred
Wagenhals, Actions chairman, president and CEO. "The films energy and comedy
proved entertaining for people of all ages. Now, Shrek 2 promises even
more adventures and laughs for everyone. In a way, the NASCAR NEXTEL All-Star
Challenge also is entertaining for fans, both young and old. As a non-points
event, it provides a great platform for paint scheme specials and a showcase of
pure racing talent that simply is fun to watch. Then, fans will get to see Shrek
and his crew in action again during the Coca-Cola 600 race. I guess we will see
what sort of edge Shrek and his friends can give Bobby Labonte and Tony Stewart
once they all climb aboard."
Source: Action Performance Companies Inc.
Date: March 4, 2004
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