Upper Deck Company and Major League Soccer to Unveil 2004 Trading Card Set
Upper Deck Will Incorporate Authentic Items in 2004 Edition
Major League Soccer announced that it has entered into an exclusive multi-year
deal with The Upper Deck Company to produce Official League trading card sets
with the new edition to be released in June 2004. The 90-card collection
features game-worn soccer uniform and autographed trading cards. The company
also plans on offering select memorabilia items from MLS star players.
"We are excited to partner with the market leader, Upper Deck, on the 2004 card
set which will become an instant collectible," said Stu Crystal, MLS Vice
President of Marketing and Consumer Products. "The look and quality of these
cards will not only make them a popular addition to MLS stable of consumer
products but they will also prove a great vehicle for fans to learn more about
MLS star players."
The 2004 set will feature the rookie card of D.C. Uniteds 14-year-old phenom
Freddy Adu, the youngest player in the modern history of American professional
team sports. Adu will also be one of several players who will have his game-worn
jersey memorialized in a special series of uniform cards.
"Upper Deck is recognized for creating great products that sports enthusiasts
around the world enjoy," said Joe Fallon, Group Brand Manager for the Upper Deck
Company. "This agreement represents a tremendous opportunity to reintroduce our
products featuring exciting players like Freddy Adu, Landon Donovan, Taylor
Twellman, and Carlos Ruiz, to millions of soccer fans throughout North America."
Major League Soccers ninth season kicks off on Saturday, April 3 with all 10
teams in action. Opening Day will begin with the 4:00 p.m. ET nationally
televised match from RFK Stadium between D.C. United, featuring new Head Coach
Peter Nowak and Freddy Adu, hosting Landon Donovan and the defending MLS Cup
champion San Jose Earthquakes live on ABC Sports.
Source: The Upper Deck Co, LLC
Date: March 4, 2004
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