by Craig Paulson
Sellers can make excellent profits on their collectibles when they list them on eBay, and there are several tips that can increase your opportunities. Niche markets are one of the primary areas that appeals to individual sellers, as these are not prone to the competition that is found in other sectors. Collectibles such as sports cards and memorabilia are perfect for this consideration, and sellers should be sure they use marketing techniques such as free shipping, liberal use of keywords, top level photos and opening their own store on the pages of eBay.
Keywords are the primary way that customers can see what you have for sale, and there are several words that will excite the interest of potential buyers. eBay enables sellers to include 55 characters in their title, and it is essential that they are used wisely. This boosts the visibility of the products, and it increases sales. The keywords that should be used should be any word that potential buyer may be typing into the search box.
You want to make sure that while your title makes sense, it also includes words that might attract bidders you may not have thought about. If you're selling something related to the 1961 Yankees, be sure to mention "Mickey Mantle" and maybe "Roger Maris" in the title as well as the description. Google and other search engines give a lot of weight to eBay listings so be sure your description includes as much detail as possible in case someone runs across your listing in a general search. They might be a potential buyer. If there's space, you can try using team names. If your item is autographed, use the name of the authenticator. The word "auto" is usually as good as typing out "autograph". In fact, "auto" is one of the most searched terms on eBay. Saving a few characters by using the shorter version can help in your effort to add more words in the title. If your modern card is a 1/10, be sure to use that in the title to re-enforce its scarcity.
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Sports Collectors Daily.com