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Despite the unprecedented loss of an entire NHL season due to an ongoing labor battle, hockey card collectors are still hungry for new material.
Issues such as In The Game's Heroes and Prospects (featuring retired NHL legends along with AHL and CHL prospects) and Upper Deck's base-brand issue have been strong sellers.
But now the ante has been raised: Upper Deck released its $100-per-pack Ultimate Collection at the end of April and In The Game's fifth annual Ultimate Memorabilia product (with a pack price likely to be well in excess of $100) is expected at the end of this month.
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-Bob