Mattel Inc. announced today that they have acquired the rights to be WWE's master toy licensee. WWE had been with Jakks Pacific for years and had filed a lawsuit against them, which was dismissed in December, where they accused Jakks of bribery to win their last licensing deal with WWE. The contract with Mattel, a giant in the toy business, goes into effect in January of 2010 and will last for five years.
Meanwhile, Jakks has already signed a deal with TNA to be their mater toy licensee, starting next January when the WWE deal expires.
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