Start of press release from MLB Players Association:
Major League Baseball Properties (MLBP) and the Major League Baseball Players Association (MLBPA) have joined with Cartoon Network for the second year of a program designed to promote youth interest in baseball and baseball card collecting by reaching out to the millions of children who watch Cartoon Network original programming. The partnership, designed to engage children in the game of baseball via non-traditional media partners that speak directly to youth audiences, features characters from the popular Cartoon Network program Codename: Kids Next Door.
Click here for the full press release.
Discussion related to this news is welcome. In my opinion, it's great to see things like this being done to introduce kids to collecting.
-Bob